dumb5 we have to clarify loyalty and longevity because as adero says that is not clear.
imo g-star, trg, april77, z-brand, nike are not real designer brands. seven for all mankind is just a big brand confusing with seven and seven7 having the legal fights nobody knows what is what.
maybe we should say a brand needs to have shown at least 10 years of good sales and had a good customer base for this long too and is generally highly regarded as a top designer brand by the leading magazine. Maybe this is a good project for someone and they could do an official survey?
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