Evisu came in around 1996/7 sold in a store on Neal Street, which as i understand it was the first store outside of japan there were articles in the main steam media about jeans being sold for over £200 and the shock of it....funny at the time, stupid how i look back at it.
Evisu and denimes open the European market and up the game for all who followed, but sadly like most brands the only way to expand is to go down market and cheaper products follow, that said the new Denimes ranges and store is beautiful, simple and well made...
sadly Evisu sold out and move it's non Japanese production 'outside' as it's put or china as the rest of us call it
Evisu was at at cultural high in 2000, just about to fall.....
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