Quote:
Originally Posted by dumb5
is the success of cheap monday jeans down to marketing, quality or price?
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don't think they ever had a huge marketing budget and the quality is debatable .
so imo the success is down to the price.
BUT add to that very skillful sales strategy's and the fact that they are offering a product that a lot of peeps seems wanted/wants.
They managed to feature in very prestigious stores, stores that normally wouldn't carry that low price level.
Well done!!!
Respect!
....at least that is my view on it.
