Hello
Centre for Brand Analysis, is a
PR business, super-brands is at worst a vehicle for the brands to have an alleged 'cool' image to boast the sales and lift the profile of the product.
this is an open forum for us all to talk about the brands and there product, how many people here have Kickers and until they were made a 'superbrand' even thought about them as much more than a old school boot, I had some at the end of the 1980's still have a pair somewhere (I think!) but there not a super-brand,
to me, this is more a way of 'buying creatability' than designing something that would make us all talk about it.
have a look at the website:
The Centre for Brand Analysis
RAC
PS agree with CD here, about climbing back and proving there are a solid brand, before saying there a super brand!!!!