Brands do make a difference, and. Guess it's true that many identify the brand to certain level of quality. The symbolic value and the perceived image of the brands and products are perceived differently in different countries/areas. This all reflects the conspicuousness of the consumers. For instance I found out that Malaysian people care much more about the brand's symbolic values and the image the product gives than for instance Finnish people. Finns are very functional by nature and many are thus used to looking for the functionality of the product before the brand name. Of course it does not apply to everyone, haha. Still it is an interesting field of research. I did research on the subject of conspicuous consumption.
|