ruff ryders

[harrypothead]

Founded in 1988 by Chivon Dean and her brothers "Dee" and "Waah", Ruff Ryders rose to become a famous name, primarily known for its successful record label. Playing a big role in the music and film entertainment, Ruff Ryders made the next step into fashion industry, launching their unique styles in New York with the artists DMX, E.V.E., D-BLOCK, Swizz Beatz and Drag-On.

Since 2005 Triple XXXL GmbH u. Co. KG has had the license rights of the brand and develops and produces the collections for the European market.

PHILOSOPHY
Ruff Ryders spells fearlessness. The name was inspired by an old Western that featured an African American cowboy who wanted his independence and territory.

We address to a segment of the population regarded as the Hip-Hop Nation, which fights to protect a distinctive image through music, media and fashion. They are those who have their ear plugged to the underground scene and are keyed to what the next hot thing is. They value the authenticity and something that appeals to their sense of individuality. In total, we offer a garment that establishes a strong significance that distinguishes us from all else and allows the "ryde or die" identity to fully come to life.