Marithé + François Girbaud

[DISINFO]

Founded by François Girbaud and Marithé Bachellerie, Marithé + François Girbaud is a denim and sportswear label which has its roots from the late 1960s.


It is one of the first labels which specialized in denim and in a roundabout way, the youth culture with a "dash of forward-looking politic that would speak to the needs of everyday people."

"Thirty years later, that political urgency still seems to infuse the design sensibility of Marithé + François Girbaud.

Girbaud and his partner Marithé Bachellerie, have built the label's reputation around around denim-the wardrobe of the working man-but at the same time have been relentless innovators in the areas of fabric, fit and finish." (From Marith et Franois Girbaud)
The label, while approaching its fourth decade continue to be a main force in urban wear. New urban wear designers might come into existence, yet Marithé + François Girbaud continues to expand its market share because of the designers had never stop breaking new grounds in this niche market.