Nah things in america are just over half the price in the UK (depending on exchange rate).
You'd be able to pick them up for £20 ($50 or so??) in sales, discount outlets etc.
If he's going to New York - tell him to go to Woodbury Outlets - that place is SOOOOOOOOOOOO cheap!!! I recommend to everyone who goes to NY.
You can get there by coach/bus (buy the tickets from Grey Line who operate the tour/sight seeing buses around NYC). Takes about an 1 or so and is THE best place I've been too!
Every designer brand, sport brand etc all at discounted prices upto 70% off then you've got the exhcnage rate & you are spending just a few quid!!
Shops there : Ralph Lauren, Tommy Hilfiger, Pucci, Nike, Burberry, Gucci, Lacoste, Armani, D&G, Calvin Klein, Chanel ,DKNY, Diesel, Dior, Boss, Gap, Nautica, Valentino, Cavalli, Reebok, Versace............(200+ stores).
Make him go there - definately pick up RL polos for £20 & less!!
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