Fiorucci no more!

[Antionette]

Elio Fiorucci will no longer use the brand Fiorucci, but his new brand LOVE THERAPY. This new project does not follow a traditional collection philosophy. New small products, jeans, t-shirts and pieces to wear will be proposed to the market on an ongoing basis. Apparel and accessories will always offer functionality, fun and lightheartedness. The products are thought, planned and produced by a group of young and sensitive persons as a project of ethics and love, to transmit true “joie de vivre”.

[BALLROOM]

:shock: SOUNDS LIKE COMPANY POLITICS :?:

[aliceM]

ne1 no y he doesnt use fiorucci nemore?

[mykalo]

kmo blurb about love therapy - It's a feminine,fun,coloured and sparkling collection,thought for an urban folklore without any frontiers:pop and why not also a bit kitsch.We want to be everywhere and no where, by wearing a colourful T-shirt we feel comfortable also in most chic places.Bright and neon colours to create a new, irresistible and intense summer.Hot prints, embroideries applications,exotic birds and flowers. The "Petit Prince" universe; delicate colours which have been transferred on cotton and fine cashmere with Swarovski cristals to embellish the collection.

[bettybooo]

sounds a bit like a new miss60 range

[pamelab]

Originally Posted by Antionette

Elio Fiorucci will no longer use the brand Fiorucci, but his new brand LOVE THERAPY. This new project does not follow a traditional collection philosophy. New small products, jeans, t-shirts and pieces to wear will be proposed to the market on an ongoing basis. Apparel and accessories will always offer functionality, fun and lightheartedness. The products are thought, planned and produced by a group of young and sensitive persons as a project of ethics and love, to transmit true “joie de vivre”.

ne1 got the facts on y fioruccis not using his name now.

[bluesox]

find this hard to believe. why would fiorucci walk away from his name which is globally recognised :?