Stone Island History

Hugos_Loss · 10-02-2007, 11:49 PM

CD when you went to the 25 year anniversary did they give you any detailed information regarding the history of the Stone Island brand and did they reference Massimo Osti during the event?

guzzle48 · 10-04-2007, 06:25 AM

good point hugo what is all this secretive business surrounding stone island's history?

CD · 10-04-2007, 09:49 AM

Afraid they said nothing Hugo!!

**dumb5** · 10-04-2007, 03:45 PM

its almost like stone island wants to marginalise or even deny massimo osti

Daveheadhunt · 10-04-2007, 07:20 PM

It's all part of the brand mystique that Stone Island in Italy and the Fourmarketing boys in the UK try to generate. Have to say they have done an incredible job over the past decade keeping Stone Island in the consciousness of it's target audience and maintaining incredible and consistent sales. If they cannot get a grip on all the fakes and parallels coming into the UK they could find the brand in trouble in the very near future.