Imperial Junkie Jeans

[guzzle48]

anyone got a copy of that thread about the really dodgy Imperial Junkie Jeans?

[weed]

here you go. the guy's a clown



Denim is at the vortex of fashion and is a quintessential piece of street culture, often defining the new trends in “lifestyle” just by what’s moving in or out of popularity. Denim not only indicates fashion trends and potential for brands (even those that have not yet entered the fashion marketplace) but also indicates cultural trends and attitudes. So when a brand like Imperial Junkie comes along, delivering unique characteristics that borrows the best from international inspiration, manufacturing, and experience, you know that you just tapped into a brand that can change the course of what’s possible in this competitive and compelling marketplace. Ruben Campos is the main behind the brand in this case and it’s not his first line by any means. Having worked in denim and apparel for 17 years, including brands such as Parasuco jeans, Indigo, and others, he knows the business inside and out, and saw that there was a gap between the growing streetwear marketplace and premium denim out of Japan.

“There was of course Red Monkey, and the genius of Evisu, increasing in popularity along with streetwear, but there was nothing that brought them together. Imperial Junkies does just that—we bring together these two aspects with selvedged denim intended for the American marketplace."

As Ruben explains in a compelling interview with Label Networks TV taken during the Agenda Fashion Trade Show, the highlights of the history of denim in general. “There’s an art within the brand and a knowledge that comes with experience. That’s why we can create what we do.” This includes selvedged side-seams all the way through the pant legs, tassels, gold, linings, welt seams, and signature artwork on the pockets that are either painted on, embroidered, or created in leather.

In addition, Imperial Junkie’s denim collection offers up a winter color story, and even Gucci colorways within the selvedged aspects. Delivered in a cool pill or capsule, the first collection was distributed and sold like hotcakes. But for now, Ruben’s keeping his brand tight—working it first through high-end distribution and specialty boutiques and various select stores before, as he says, “opening the floodgates slightly wider. Because after all, we do all want to make some money.” With Imperial Junkie, it looks like he knows what he’s doing.