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Old 05-13-2008, 12:33 PM   #1 (permalink)
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Default cheap monday jeans
is the success of cheap monday jeans down to marketing, quality or price?
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Old 05-13-2008, 01:14 PM   #2 (permalink)
 
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Quote:
Originally Posted by dumb5 View Post
is the success of cheap monday jeans down to marketing, quality or price?
don't think they ever had a huge marketing budget and the quality is debatable .
so imo the success is down to the price.
BUT add to that very skillful sales strategy's and the fact that they are offering a product that a lot of peeps seems wanted/wants.
They managed to feature in very prestigious stores, stores that normally wouldn't carry that low price level.
Well done!!!
Respect!

....at least that is my view on it.
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Old 05-13-2008, 01:47 PM   #3 (permalink)
 
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a bit of each but mainly marketing in the sense of generating controversy on a budget. all the anti-establishment/anti-church satanic bs caught the imagination of the youth and that combined with cheaper prices ignited the brand to it's current high-profile status.
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Old 05-14-2008, 03:39 AM   #4 (permalink)
 
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yep the whole satan angle was a piece of marketing genius.
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Old 05-14-2008, 05:13 AM   #5 (permalink)
 
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the brand os one of the success stories of the decade and the amazing thing is the jeans are really a load of bollox
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Old 05-15-2008, 01:20 AM   #6 (permalink)
 
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the cheap monday look makes my skin crawl
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Old 05-15-2008, 01:58 PM   #7 (permalink)
 
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Is it the product style or the brand/marketing concept that makes your skin crawl?
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Do you like my vest?
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