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Old 06-21-2008, 05:38 AM   #1 (permalink)
 
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Default nudie jeans - anti fashion
this make me laugh when nudie jeans say they are anti-fashion how can a fashion brand be anti-fashion. this is very disingenuous and they are patronising their customers:

HISTORY
The brand was founded in 2001 and today we operate in 24 countries, started with 4 fits and now the Nudie family has 11 fits.

PHILOSOPHY
"passion, anti-fashion and design" We love jeans, a passion we share with everyone who mourns a pair of worn out jeans as a close friend. Jeans share the same soul and attitude as music.

HIGHLIGHTS
We are proud to present a Nudie Jeans Flagshipstore in our hometown Gothenburg, opening in August this year.
We continue to cooperate with Amnesty and we are very focused on Environmental Protection and strive for more Organic Products.
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Old 06-21-2008, 01:56 PM   #2 (permalink)
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it does read like an absurd paradox. an anti-fashion, fashion company. if they are geenuinely anti-fashion then they wouldn't make fashion
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Old 06-21-2008, 02:02 PM   #3 (permalink)
 
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They clearly think their average customer has less than 5 brain cells to use the term "anti-fashion".
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Old 06-21-2008, 03:34 PM   #4 (permalink)
 
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they are trying to articulate an aloof stance to fashion. it's a very dated way to come across as edgy. only the swedes would think they could get away with it today
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Old 06-21-2008, 04:05 PM   #5 (permalink)
 
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hmmm...what is anti-fashion?
guess it is an easy statement to stand behind while being on your way to the bank.
...if so passionate about it, why not just make a few pairs of jeans for them self and for their friends and then shut up.... and not spend money into marketing!?
pretentious m....
Last edited by adero : 06-21-2008 at 04:08 PM.
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Old 06-21-2008, 04:55 PM   #6 (permalink)
 
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spot on guys. this is a very old and tired marketing strategy. maybe they'll sign up the remaining sex pistols for their next anti-fashion advertising campaign
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Old 06-22-2008, 01:22 AM   #7 (permalink)
 
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i heard nudie are doing anti-denim jeans next season
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Old 06-22-2008, 07:30 AM   #8 (permalink)
 
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yeah a fashion brand talking about anti-fashion makes no sense.
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Old 06-23-2008, 11:26 PM   #9 (permalink)
 
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"Jeans share the same soul and attitude as music".
My 12 year old cousin will definately agree that the sentence holds no merit, basically bull-crap; in her magic words.
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