I just watched the 'new' Evisu collection on the blog:
Evisu - S/S 2009 Collection Kitmeout
Anyways it's here for quick reference aswell :
I like some Evisu products and really hate others. I respect what they did with the Japanese denim craze and all that. I also realise they have built a brand/company around selling jeans.....BUT isn't it about time they got a bit creative or tried something different? Just watching that show I only saw a handful of things which I felt were half decent (most of which weren't clothing).
Alot of the designs were extremely similar to past collections - gulls on the shoulders, down the side, multiple pocket jeans etc. It just seemed so boring - the most inspirational thing was the models carrying fishing rods - reminding everyone it was 'inspired' by fishing!
Are Evisu relying too heavily on the gull and jeans and just not being creative enough?
The models aswell looked as though they couldn't be bothered - maybe Evisu's non-existant passion rubbed off on them!
