estethica

[pinoni]

i landed in london today. i am staying with my friend in tunbridge wells. i like it.

been reading about estethica. anyone seen it?

London Fashion Week’s fashion fair The Exhibition will host its fifth season of estethica. The first and British platform devoted to promoting the best in eco-sustainable fashion is sponsored by Monsoon for the third season. estethica established its reputation for raising awareness and promoting the concept of ethically-minded fashion within the industry and the public, showcasing both long-established ‘green’ brands alongside emerging designers who are concerned with sustainability.

The eco-sustainable initiative celebrates designers who choose to work with either recycled materials, organic and sustainable fibres, or who adhere to being fair trade, by producing their work in a safe and social environment. estethica is offers a network of like-minded labels to come together during London Fashion Week. Its sponsor, the organically grown brand Monsoon, is a founder member of the Ethical Trading Initiative and the importance of fair-trade and ethical fashion has been integral to its business heritage.

This season sees fourteen new labels joining the estethica exhibition including Elena Garcia, whose couture designs are made from a mixture of organic and recycled materials, and Revamp, a charity led project that creates original one off pieces by putting together a co-operative of young designers with stock from and in collaboration with Cancer Research UK.

Co-curated by Orsola de Castro, founder of green label From Somewhere, Filippo Ricci and The British Fashion Council, Orsola said: “This year the estethica vetting has been the most exciting so far, new emerging labels are showing us that the message has finally hit the mainstream: edgy design and eco passion really can go hand in hand.” The estethica guide, published by The Ecologist will be a guide to September 2008’s exhibitors, to be distributed at London Fashion Week’s Exhibition.