ted baker clothing
so i am reading that ted baker retail sales are up 17.5% to £53.3m, which got me thinking do most people buy cheaper brands during a recession or do people still buy the top brands to help give the impression of success and optimisim?
this is what ted baker (aka ray kelvin) has to say about his brands success this year.
Commenting, Ray Kelvin, Founder and Chief Executive, said: “The Group has performed well during the first half of the year and the strength of the Ted Baker brand combined with our successful multi-channel distribution strategy and careful international expansion has enabled us to deliver good growth for the period in an unpredictable market. The initial response to our Autumn/Winter collections has been positive. Since the period end we have opened new retail stores in Bristol and Liverpool and look forward to the opening of our two new stores in the White City development in Westfield London. The Board is, however, mindful of the uncertain economic environment and we remain understandably cautious about trading in the second half of the year.“
Renowned for his quirky sense of humour and close attention to detail, Ted Baker has grown steadily since his beginnings as a shirt specialist in Glasgow back in 1988. In fact, today Ted Baker is a global lifestyle brand that distributes through its own retail outlets, leading department stores and key independents throughout Europe, USA, Middle East and Asia. Or as the man himself prefers to put it, ‘No Ordinary Designer Label.’
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