red monkey jeans

[Cassidon]

the brand has had hardly any press so how can it be hyped up? it's about as underground as you can get.

Has a lot of celebrity endorsements such as Jay-z and a massive following in the hip hop community.

Clever hype but hype nonethless.

[xzibit]

is jay-z connected with red monkey or rmc?

[Dunnymonster]

Not directly, he wears the brand but thats about all. I expect he will probably be wearing his own Artful Dodger and Roca wear brands mostly now though these days