new denim
this is worth looking out for
A clutch of London designers are lending their quirky aesthetic to some established denim brands for spring. Giles Deacon, Henry Holland and Meadham Kirchhoff have teamed up with Lee Cooper, Levi’s and Brazilian textile company Vicunha, respectively, to produce either customized denim or to incorporate denim fabric into their spring collections’ myriad silhouettes. And while denim labels best known for turning out basic jeans get a valuable shot of buzz at a time when consumer spending is being squeezed, the designers are in turn granted access to a plethora of denim fabrics and the brands’ production knowledge.
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