Do we really buy "THE Brand?"

[Dunnymonster]

Originally Posted by dumb5

the whole concept of trying to take the higher ground whilst indirectly exploiting consumers by reversing marketing is reprehensible.

If the answer to my original question is in fact true, we can assume that such a marketing move will prove disasterous. I suspect thats why the brand didnt go the whole hog and maintain this stance permanently instead of just a short time. Its obviously just a temparory way to attract attention to the brand.