are g-star jeans a unique brand?

[Caroline]

who are the buyers of these jeans? how do you define the person who wears g-star jeans??

[harrypothead]

g-star is mid market denim like replay, diesel, blueblood etc. looks like the brand is going downhill now cos its available in high st "cheap" chain stores.

[guzzle48]

Originally Posted by Caroline

who are the buyers of these jeans? how do you define the person who wears g-star jeans??

g-star is no way "unique" but i like a lot of their gear cos its funky and cheap.

[Ged]

I wouldn't say the brand is unique, but it really pushes the industrial, urban look that other brands aren't doing as well.
It has become more accesible over the past few years with stores like Replublic buying into it. These stores cater for cheaper clothing, so instead of stocking the more adventurous G-Star stock, they have basic T-Shirts and basic washes on their denim.