GUCCI AND ARMANI

CRISPIN · 02-21-2006, 07:16 PM

IN A RECENT RETAILERS' POLL WOULD YOU BELIEVE GUCCI & ARMANI WERE VOTED THE WORLD'S TWO MOST POPULAR BRANDS?

sallypally · 02-23-2006, 09:05 AM

no way! sounds like some marketing mumbo-jumbo!

AcelinFromNorth · 02-23-2006, 02:55 PM

We all know how well-known mass-products they are. So, why to play surprised?

CD · 02-23-2006, 03:39 PM

Did it say what & how many retailers were polled?

I bet it was the Gucci & Armani stores that were polled!!!

**dumb5** · 02-23-2006, 07:38 PM

got this off the kitmeout blog:

Apparently a recent survey by ACNielsen of on-line fashion consumers from around the world established that fashion brands Armani and Gucci are the most desired designer labels. The survey also reputedly established that one in three consumers would buy Armani or Gucci products if money was not an issue. Versace came in third in the survey. Clearly Italy remains synonymous with fashion.

“Giorgio Armani and Gucci clearly understand that strong brands make for profitable businesses,” said Frank Martell, president and chief executive officer of ACNielsen Europe was quoted by Bloomberg saying. “They are not merely selling fashion, they are selling an image, something consumers are willing to pay a premium for.”

The survey consisted of 21,000 consumers in 42 countries from Europe, Asia-Pacific, the United Arab Emirates and North and Latin America.

harrypothead · 02-25-2006, 11:27 PM

ppl just spurt out gucci, armani, versace cos thats what they know.