FIVE by Rio Ferdinand S/S 2011

[buzzcock]

so what do you all think of FIVE by Rio Ferdinand S/S 2011. and what do you think of footballers getting involved in fashion full stop?

FIVE by Rio Ferdinand S/S 2011 | Kitmeout

the logo looks good.

[00-tolerance]

will need to see the complete lookbook to make any comments on the brand. i usually shy away from celebrity brands myself.

[getcaned]

rio has always been a fly guy into fashion. i'd like to see the brand in store

[punkfunkdunk]

rio's playing career is almost done so he needs something to full back on. is he still working with ben sherman?

[Dunnymonster]

I guess you always have to be curious about any celebrities credentials regarding fashion design, I mean most of us here are not fashion designers but perhaps feel we have some flair given the interest we have in fashion. Often though the celeb gets little real involvement in the design process and simply promotes and wears the brand associated with their name, still who knows, lets see what he produces and take it from there.